Jewels & diamonds

Real diamonds!

Diamond is the hardest substance in the world. A diamond consists of pure carbon. Billions of years ago, carbon crystallised because of extreme pressure and temperature. The weight of a diamond is, like with all other precious stones, expressed in karats. One carat is equal to one fifth of a gram (0.2 gram). A carat is divided in one hundred points. Thus, a diamond of 25 points is one fourth of a carat (0.25 carat). For example, the jewelry in this promotion contain diamonds of 3 points, which is 0.03 carat.

Diamond is especially loved as a material for jewelry becausee diamond has specific qualities which cause (sun)light to be refracted and reflected beautifully. This causes the characteristic diamond sparkle.

Furthermore, a diamond never becomes dull and it won't get scratched (unless by other diamonds). So prevent this from happening by never storing your jewelry (with diamonds) together. Naturally it is wise not to wear jewelry with diamonds when performing strenuous labour. A hard knock to the crystal surface could chip the diamond because of the fine working.

Furthermore, diamonds are scarce which automatically causes exclusivity. The purchase of a piece of jewelry with a diamond is therefore a special occasion where you want to make sure that the jewelry fits you, and that you can enjoy it for years, if not generations, to come.
 

  • What are the characteristics of diamonds?

    Diamond is the hardest mineral in the world. A diamond is composed of pure carbon. Billions of years ago crystallized on the carbon as a result of very high pressure and a very high temperature. The weight of a diamond is expressed just as with all precious stones in carats. A carat is equal to a fifth grams (0.2 gram). A carat is divided into one hundred points. So a diamond of 25 points a quarter carat (0.25 carat). The jewelry in this action for example, contain diamonds of 3 points, which is 0.03 carats.

    Diamond is especially popular as a material for jewelry because diamonds have specific qualities which ensure that (sun) light is reflected in a beautiful way. This creates the characteristic sparkle of diamonds. In addition, a diamond is never matt and don't scratch up (unless other diamond) .

    Finally, diamonds are scarce and this automatically ensures exclusivity.

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